findability

Knowing how we process information helps us design better

Recent researches on human brain suggest that the way our brains works is fundamentally different from the way computer works. Difference? Computer receives an input, processes it based on yes/no (1/0) and comes to a conclusion.

On the other hand, when brain receives stimuli, it recalls similar patterns from the memory and try to predict the consequences. So based on our experience, patterns and expectations build up among us. [1] '. . . we're always trying to fit what we're sensing to what we know'[2]

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